Levira and Clappy join forces to turn television more interactive


Digital services provider Levira started strategic cooperation with startup Clappy, a participant in the Seed Forum held on November 6, at the Tallinn TV Tower. The purpose of the collaboration is to bring an interactive element into TV for viewers. Companies also cooperated at the e-sports festival HyperTown, which took place in October in Tallinn.

“Levira and Clappy launched their cooperation to conquer international TV screens with a new and interactive solution. The innovative solution allows viewers to get more involved in live TV shows. Collaboration with Levira helps Clappy to develop its services further and expand to wider markets,” said Martti Kinkar, head of Media Services Development at Levira.

Clappy is an Estonian startup that will turn television interactive. Clappy will enable live shows to involve their viewers more closely and ask their opinion at any given moment. Clappy allows viewers to vote, comment and express their emotions in real-time, using the emoticons we know from social media. Additional information on Clappy is available at: www.clappy.eu

The Seed Forum was organized in the Tallinn TV Tower and brought together startups looking for financing and investors who want to fund new companies. The participating startups had been nominated by hubs, accelerators, and other similar programs and had completed a full day of training, which involved preparing their sales pitch. Additional information is available on the web page of the event: https://www.seedforumtallinn.com.


Levira is a digital services provider and a technology partner to companies whose business depends on technologies and who wish to involve a professional service provider that can offer the necessary solutions.

Levira is one of the biggest independent TV playout centers in Northern Europe. We help local and international media companies to design TV channels and ensure that the programs are on air 24/7 and 365 days a year. Levira transmits programs to viewers in the Baltic States, Scandinavia, and Europe, as well as Turkey and the United Arab Emirates.

In the TV production segment, we are active players in the Baltic and Scandinavian markets and the market leader in Latvia. Levira owns three OB vehicles for TV production.

Levira is the main TV and radio network operator in Estonia. We run the only broadcasting network in Estonia and operate 22 transmitter towers that meet the highest operational requirements.

Levira’s clients are regional and international broadcasters, IT companies, and media service providers, including Estonian Public Broadcasting (ERR), Eesti Meedia, All Media Eesti, Sony, EBU, Discovery, ATEA as well as major telecoms, such as Telia, Tele2 and Elisa.

Levira has two shareholders: the Republic of Estonia (51%) and the French telecom and broadcasting company TDF Group (49%).