Levira expects to install AI cameras in sports halls across Estonia by autumn


Digital services provider Levira is actively developing artificial intelligence (AI) services and plans to install AI cameras in larger sports halls all across Estonia by autumn.

Some months ago, telecommunications company Telia and digital services provider Levira concluded an agreement for the production of high-technology TV broadcasts in sports and entertainment, which will be broadcast on the Telia LIVE channel. The partnership, which is based on AI cameras, has been successful and has inspired several sports centers to join the innovative solution.

Thus far, the Audentes and Kalev Sports Halls in Tallinn, as well as sports centers in Keila, Rapla, Kohila, Rakvere, Tartu, Paide, Torma, and Võru, have all given positive feedback on the AI camera project, and Levira’s ambition is to cover the whole Estonia with AI cameras.

“Levira’s aim has always been to provide our customers with innovative solutions in addition to high-quality services. This is what the AI camera solution, which operates with the help of AI, is all about, and Levira is happy that the interest of cooperation partners is growing. It is our ambition to install at least 15 cameras all around Estonia by autumn in order to bring exciting sports experiences from every corner of Estonia to our viewers,” Levira Media Services Development Manager Martti Kinkar said.

“Installing AI cameras allows us to offer additional possibilities to our customers and to broadcast our teams’ games. The most popular sports where we would use the cameras are basketball, volleyball, floorball, and futsal or indoor football. We hope our audience will include present and new fans that cannot come to the venue but who would still want to enjoy the games,” said Sales and Services Manager of the Estonian University of Life Sciences Sports Club Anett Nurm.

“In today’s sport, video analysis has a very important role, and thus Levira’s cameras can provide great added value for various sports clubs. Currently, the most popular sports at Rakvere Sports Hall are basketball and volleyball, and the first live broadcasts we are planning will be the Champions League games for these sports. Sports fans everywhere in Estonia have reason to be happy,” added Director of Rakvere Sports Centre Siim Tuus.

During sports broadcasts, the artificial intelligence follows the movement of the ball and the players and automatically selects the most exciting plays that a sports fan would want to see. Levira’s technological partner for AI broadcasts is Pixellot.


Levira is a digital services provider and technology partner to companies whose business depends on technologies and who wish to involve a professional service provider that can offer the necessary solutions. Levira produces TV content, helps media services providers design TV channels, and ensures that programs are on the air 24 hours a day, 365 days a year.

Levira is the main TV and radio network operator in Estonia and owns one of the largest data centers in Estonia.

Levira’s customers are international and regional IT companies and media service providers.

Levira’s shareholders are the Republic of Estonia (51%) and the French telecom and broadcasting company TDF Group (49%).